Pilates Bingo Challenge

Encourage members to attend more frequently, explore different instructors, apparatus and class formats, and build community across class times.

1. 1Create a 5x5 board with 24 Pilates-specific squares and a free center square.
2. 2Members join from their phones and track their own progress.
3. 3Front desk staff or the member marks squares as activities are completed.
4. 4Completing a row, column or diagonal earns a milestone reward.
5. 5Completing the full board earns the grand prize — typically a private session.

• Take a Reformer class
• Take a Mat class
• Try a Tower or Chair class
• Try a new instructor
• Take a class with an instructor you've never booked
• Attend an early morning class (before 7am)
• Attend an evening class
• Attend a weekend class
• Take 3 classes in one week
• Complete 5 classes total
• Complete 10 classes total
• Take two different class formats in one week
• Bring a friend to a class
• Try a class you've never taken before
• Take a class outside your normal time slot
• Attend a Jumpboard or cardio-focused class
• Ask an instructor for one cue to work on and use it
• Hold a plank for 60 seconds
• Introduce yourself to another member
• Take a class two days in a row
• Book your next week of classes in advance
• Attend a beginner or fundamentals class
• Post about your workout and tag the studio
• Wear studio grip socks to class
• Tell us your favorite exercise and why

Private sessions are the ideal Pilates grand prize: they cost you one instructor hour, they're genuinely desirable, and they frequently convert into recurring private bookings.

• Put a QR sign in the reformer room and at the front desk.
• Have instructors mention the board at the start of class — Pilates instructors have unusually strong influence over their regulars.
• Email the board image so members can plan which squares to chase.
• Post 'square of the week' content on Instagram to drive traffic to specific class times.
• Remind members at the desk when they're one square from a line.

• Keep the challenge between three and four weeks.
• Include at least four squares that require a different instructor or class time — that's the whole point of the board.
• Balance apparatus squares against studio capacity; don't drive everyone to your one Chair class.
• Use milestone rewards so members don't need to finish the board to win something.
• Keep every square in plain language a new member would understand.

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