Studio Bingo Challenge

Increase overall participation, get quieter members back through the door, and build community by rewarding a wide range of behaviors — not just raw class count.

1. 1Create a 5x5 bingo board with 24 activity squares and one free center square.
2. 2Members join from their phone and see their own board.
3. 3Each time a member completes an activity, it gets marked — by staff at the front desk or by member self-report.
4. 4Completing a row, column or diagonal earns a milestone reward.
5. 5Completing the full board earns the grand prize, and every completed line adds entries to the end-of-challenge drawing.

• Attend your first class of the challenge
• Take 3 classes in one week
• Take 5 classes total
• Take 10 classes total
• Try a class format you've never taken
• Try a new instructor
• Take an early morning class
• Take an evening class
• Attend a weekend class
• Bring a friend to class
• Introduce yourself to a member you don't know
• Arrive 10 minutes early and stretch
• Stay 5 minutes after class to cool down
• Take two classes in one day
• Follow the studio on Instagram
• Post about your workout and tag the studio
• Leave a Google review
• Refill your water bottle at the studio
• Try a class at a time you normally don't attend
• Book your next class before you leave
• Hit a personal best in any measurable way
• Take a class two days in a row
• Wear studio merch to class
• Share the challenge with a friend
• Tell an instructor what you'd like to see more of

Match the reward to what your members actually buy. If retail moves slowly, use service rewards (a free class, a guest pass) instead — they cost you less and drive more visits.

• Print a QR code sign for the front desk and locker rooms so members can join in seconds.
• Send a launch email the day before the challenge starts, then a mid-point progress nudge.
• Post the board (or a progress screenshot) to Instagram Stories twice a week.
• Ask instructors to announce the challenge in the first 60 seconds of every class.
• Have the front desk ask arriving members if they've joined yet.

• Keep it to four weeks. Longer challenges lose momentum in week five.
• Mix easy squares with stretch squares so nobody feels locked out on day one.
• Use milestone rewards — most members will never fill the whole board, and they still deserve a win.
• Post a weekly leaderboard or progress update so the challenge stays visible.
• Write every square so a member can tell at a glance whether they completed it.

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