Case Study
Cycle x Strength · Boutique Fitness Studio
How Cycle x Strength Generated 1,074 Raffle Entries Across 111 Participants in One Month
Using Rafflr, Cycle x Strength ran a month-long attendance challenge, automatically tracked entries, engaged members throughout May, and awarded 10 prizes without spreadsheets, fishbowls, or manual winner selection.
Challenge Snapshot
111
Participants
1,074
Raffle Entries
10
Prizes Awarded
31
Day Challenge
100%
Winner Email Delivery
100%
Automated Winner Selection
The Goal
Cycle x Strength wanted to increase member engagement throughout May while rewarding consistent attendance. Members earned raffle entries based on participation and allocated those entries toward prizes they wanted to win.
Instead of manually tracking entries and drawing winners, the entire challenge was managed through Rafflr.
Active Challenge
May Cycle x Strength Challenge
Cycle x Strength
111
1,074
9.7
Reward Rules
- • 1 entry per class attended
- • +1 bonus entry every 5 classes
- • Entries can be allocated to any prize
How Rafflr Worked
Track Participation
Members earned entries automatically throughout the challenge.
Allocate Entries
Participants chose which prizes they wanted to pursue.
Draw Winners
Rafflr randomly selected winners based on allocated entries and notified winners automatically.
Entry Allocation
May Cycle x Strength Raffle
1,074 entries allocated across 7 prizes
- 1
One FREE Unlimited Month Membership
Most Popular310
28.9%
- 2
Pair of TIEM Cycling Shoes
248
23.1%
- 3
50" Roku 4K HDTV
240
22.3%
- 4
$100 Retail Credit
91
8.5%
- 5
3 FREE Guest Passes
78
7.3%
- 6
Your Choice of CycoPath Sweatshirt
59
5.5%
- 7
$50 Retail Credit
48
4.5%
Challenge Results
1,074
Total Entries Earned
111
Participants
10
Prizes Awarded
9
Winner Emails Delivered
100%
Allocation Reconciliation
Automated
Winner Notifications
By the end of the challenge, participants had earned over 1,000 raffle entries and distributed them across 10 prizes. Rafflr handled participant communications, winner selection, winner notifications, and public results announcements automatically.
Operational Impact
What Cycle x Strength Eliminated
Running this challenge through Rafflr replaced every manual step that normally turns a member promotion into a weekend of admin work.
- Manual entry tracking
- Spreadsheet management
- Manual winner selection
- Manual participant notifications
- Hand-drawn raffle tickets and fishbowls
- Copy-pasting winner announcement emails
All challenge administration, winner selection, and communications were automated through Rafflr.
Most Popular Prizes
- 1
One FREE Unlimited Month Membership
310 entries
- 2
Pair of TIEM Cycling Shoes
248 entries
- 3
50" Roku 4K HDTV
240 entries
Winner Experience
After winners were selected, Rafflr automatically generated personalized winner emails and a separate public announcement email sent to all participants.
🎉 You won a prize in the May Cycle x Strength Raffle!
From Cycle x Strength · To pablo@example.com
Congratulations
Hi Pablo —
You won the 50" Roku 4K HDTV in the May Cycle x Strength Raffle!
Cycle x Strength will reach out shortly to coordinate your prize. Thanks for showing up all month!
🎉 May Cycle x Strength Raffle Winners Announced
From Cycle x Strength · To all participants
Results are in
The May Challenge Winners
10 prizes were awarded across 7 prize categories.
50" Roku 4K HDTV
Pablo M.
One FREE Unlimited Month Membership
Caroline F.
Pair of TIEM Cycling Shoes
David Q.
$100 Retail Credit
Drew F.
3 FREE Guest Passes
Patricia S. · Heather W.
Your Choice of CycoPath Sweatshirt
Patricia S. · Colleen S.
$50 Retail Credit
Janine R. · Nabil K.
Thank you to every member who showed up this May. 111 of you earned 1,074 entries — see you in the next challenge!
“
Rafflr eliminated all of the manual work involved in running a challenge. Instead of tracking entries in spreadsheets and drawing winners by hand, everything was handled automatically while keeping our members engaged all month.
— Brett Ehrlich
Owner, Cycle x Strength
Meet the Grand Prize Winner
Why It Worked
Increased Engagement
Members had a fresh reason to show up all month — every visit moved them closer to winning a prize they actually wanted.
Automated Administration
No spreadsheets, no fishbowl, no manual draw. Rafflr tracked entries, ran the draw, and sent every email on its own.
Created Excitement Throughout the Month
Allocating entries to specific prizes turned the challenge into a daily decision — and gave members something to talk about between classes.
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